Full Stack Digital and SMM Marketing Specialization

Full Stack Digital & SMM Marketing Specialization course is a one year job oriented program for Absolute Beginners to Most Advance Level for a National Cause

Learn & Earn with NITSEP INITIATIVE

Course Description

Full Stack Digital & SMM Marketing Specialization Become a master in the dynamic world of Digital and Social Media Marketing with our comprehensive Full Stack Digital & SMM Marketing Specialization. This specialized program is designed to equip you with the skills needed to navigate and excel in the ever-evolving landscape of online marketing, with a focus on various platforms including Instagram, WhatsApp, Twitter, TikTok, and Google Ads. Whether you're a marketing professional looking to enhance your expertise or someone starting from scratch, this specialization provides a deep dive into the strategies, tools, and techniques essential for success in the digital marketing realm.

Batch Duration:

1 Year

Lecture Per Week:

Weekly Lectures 3

Start Date:

8/29/2025

Online Evaluation:

Quarterly

Who can apply:

Min. Matric

Video Medium:

Urdu / English

Key Outcomes

Master various social media platforms for digital marketing including Facebook, Instagram, Twitter, and TikTok.
Develop skills in managing and optimizing YouTube channels and content.
Gain expertise in running and managing Google Ads campaigns and understanding Google AdSense for monetization.
Learn strategic freelancing techniques on platforms like Fiverr to monetize digital marketing skills.

Exam Information

Midterm Examination
Focuses on understanding and using social media tools effectively.
Final Examination
Comprehensive test covering strategic implementations across all platforms learned.
Continuous Assessment
Includes practical assignments, campaign analyses, and real-world case studies.

Course Outline

Facebook Marketing
Building and optimizing Facebook pages and ads.
Instagram Marketing
Strategies for engagement and monetization.
Twitter Marketing
Leveraging Twitter for brand building and customer interaction.
TikTok Ads
Creating compelling video content and ads for audience engagement.
YouTube Channel Management
Content creation, SEO optimization, and monetization strategies.
Google Ads
Campaign setup, monitoring, and optimization techniques.
Google AdSense & Blogging
Monetizing blogs and websites through targeted ad placements.
Fiverr Freelancing
Building a digital marketing freelancing profile and securing projects.
Capstone Project
Development and implementation of a full-scale digital marketing campaign across various platforms.