The overall contents of this module will be:

1. What is google ads, what all can it do and what all is possible in google Ads

2. How to create a Google Ads account from scratch

3. How to create professional campaigns (All Types) from scratch

4. How to do Analysis, research, Structure campaigns,

5. How to report, analyze and optimize campaigns to generate the best possible results

6. How to integrate Google Ads with other platforms to achieve the best results

This module is designed in order to make the learning process smooth from a beginner to expert level. The trainer has been trained by Google Engineering team on Google Ads and the same flow has been used in this module. Throughout the module, the campaigns have been setup considering a hypothetical FinTech client to make sure there are no gaps

The module will be updated regularly with all advanced features in Google Ads and all types of campaigns.

Google Ads is considered to be mother of all Digital Marketing platforms as it was called Adwords before and was one of the first companies to allow advertisers to show online Ads. Using Google Ads you can run multiple types of campaigns ranging from Google Search campaigns, Gmail campaigns, Display campaigns on GDN and even YouTube campaigns. Google Ads also is a great tool to run App Install campaigns

This module is for students and professionals to have a professional knowledge on Google Ads in order to be able to run successful and profitable campaigns. We will also discuss extensive strategies which have worked in the past for our clients

What to expect from this module:

1. Gain Professional working knowledge and concepts of Google Ads to grow your career or business

2. You should be able to Plan, Strategize, Run & Optimize successful campaigns of any budgets from scratch

3. Expertise on all modules - Search, Display, YouTube and Shopping Ads

4. Knowledge of all tools which overlap with running a successful campaign