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Full Stack Digital & SMM Marketing Specialization (TikTok Ads Focus)


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Learn & Earn with NITSEP INITIATIVE
Exercises & Projects Practice:Online Portal
Evaluation:At the End of this Module
Module Description

Welcome to the Full Stack Digital & SMM Marketing Specialization with a TikTok Ads focus, a comprehensive module designed to equip you with the skills needed for successful digital marketing. This specialization dives into the core aspects of digital marketing, including social media strategy, content creation, analytics, and campaign optimization, with a specific emphasis on TikTok advertising.

Through a combination of theoretical knowledge and practical projects, you'll learn to navigate the dynamic landscape of digital marketing, creating effective strategies that harness the advertising potential of TikTok. Whether you're a business owner, marketing professional, or aspiring digital marketer, this specialization will enable you to build a strong online presence and drive results through TikTok Ads.

Key Outcomes
  • Introduction to Digital Marketing
  • Social Media Marketing Fundamentals
  • TikTok as a Marketing Platform
  • TikTok Ads Manager
  • Content Creation for TikTok
  • TikTok Ad Formats
  • Targeting and Budgeting Strategies
  • TikTok Analytics and Insights
  • Module 3: TikTok as a Marketing Platform
  • Module 4: TikTok Ads Manager
  • Module 5: Content Creation for TikTok
  • Module 6: TikTok Ad Formats
  • Module 7: Targeting and Budgeting Strategies
Module Outline
  • Module 1: Introduction to Digital Marketing
  • Module 2: Social Media Marketing Fundamentals
  • Module 3: TikTok as a Marketing Platform
  • Module 4: TikTok Ads Manager
  • Module 5: Content Creation for TikTok
  • Module 6: TikTok Ad Formats
  • Module 7: Targeting and Budgeting Strategies

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